Become · interactive demo

Who are you working to become?

Tap 3 to 5 below — or add your own first.

What matters most?

Tap the ▲ ▼ arrows to move goals. Most important on top.

Here's your starter stack.

One habit per goal, scaled to its rank. Accept, swap, or write your own.

COACH

FRIEND

MSH

KIND

CREW

Simulate the water engine

Days missed: mode: steady

NEXT REP

—

Rest of today

Your crew

How are you, really?

No wrong answer. We'll match what we offer to what you actually need.

Release it.

Type what's weighing on you. Then let it go.

Released.

Take a breath. Come back to today.

SUPP! CHALLENGES where habits become dares

Your crew

Follow each other. Cheer when they show up. Nudge when they don't.

Auto-surfaced nudges

Joe

Becoming a reader · a present parent

Identity ladder

Goals · this season

Badges

★

Founders Cohort

Pay once. Lifetime Family — your whole household.

$199 one-time

— of the first 500 left at $199 — then $249

Lifetime Family access — up to 6 people, free forever. 4 seats: you plus 3 to gift or fill with family. The Founder badge, one per household. The cohort never reopens.

Or, month to month

Become Pro

3 freezes/week · Release unlimited · creator video library · private crew · dare reminders · receipt cards

$4.99 /mo

DO THE THING

What to try

Pick 3–5 goals — or type your own if it's not listed. This is the first thing you do: concrete, fast.
Then the coach reflects your picks back and asks two short questions — your week, and what trips you up. The engine reads learning channel + state silently from how you answer.
Rank your goals. We'll suggest one habit per goal.
On the Home screen, swap the coach voice in the pill row. The greeting + CTA shift.
Use the Days missed simulator to see the water engine react — at 7 days it switches to Re-rank mode.
Tap "How are you actually doing?" then pick a mood. Struggling opens Release. OK launches the 5-Second Rule.
Try the ⚡ 5… 4… 3… 2… 1… GO button anywhere. It's the daily-launch ritual.
Type something heavy into Release, tap Release it, watch it crumple away.

The science underneath

Atomic Habits — Outcomes → Identity → Systems
Self-Determination Theory (Deci & Ryan) — autonomy / competence / relatedness signals
Self-Compassion (Neff) — Therapist voice for high-self-critics
Fresh Start Effect (Milkman) — re-rank trigger at 6+ missed days
Behavioral Activation — every intervention ends in an action
CBT — 5-4-3-2-1 grounding for acute anxiety
Pennebaker (1997) — expressive writing + ritual catharsis → Release
Mel Robbins's 5-Second Rule — metacognitive pattern interrupt

What's not in the demo

Real LLM-backed AI (this uses keyword inference)
Push notifications + voice transcription
Crew real-time presence
Skia-rendered ember particles (the demo uses CSS — RN uses Skia)